The expansion of the organic food market has surprised even the most pessimistic of consumers, and the prospects seem to be even greater for the years to come. Thus, estimates indicate a potential doubling of the sales by 2011. Such statistics have in fact given a new direction to the growth of the organic food market as more and more food farmers choose to adapt to the new requirements in order to generate more revenue. Consumers, on the other hand, want to avoid chemicals, antibiotics, hormones, pesticides and the genetically modified organisms that are present in conventional foods, and people are really looking for labels that read ORGANIC.

The extension of the organic food market results from consumers learning that regular non-organic food is dangerous to health by the chemicals it contains. With information there comes the effort of avoiding the products that are so full of chemicals. In time, the exposure of the processed food risks will determine a whole new evolution direction of the organic food market. Most people choose to shop in large facilities because there is everything they need, therefore, the price offer for organic products will also have to be adjusted accordingly. Consequently, when you shop at Wal-Mart you expect to get organic foods at a fairly decent rate.

The organic food market is presently serviced by a huge number of producers worldwide. Export of organic products is not held in too high esteem although it represents an agreeable commercial practice. The emphasis and the responsibility at the same time falls on farming groups, farmers and local producers that primarily target the local market sector. The organic food market is in a continuous expansion that goes hand in hand with an increase of productivity. This growth can only be achieved if more and more manufacturers get caught in the system. There is however a risk in this extension.

The conventional product sales will drop with the higher preponderance of organic foods and the development of the organic food market. Regulations may become loose and allow semi-organic products to enter the market as well, because the biologically clean solutions are definitely not able to stay up to the consuming demands of the world’s population. Therefore, we could be assisting right now to a softening of the standards that make organic foods so appealing to the health-concerned consumers. Regulations therefore have to remain strict and their implementation by control organs has to be impeccable.

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