Harrods Recieves Scrooge Award
Following a small bit of griping I came out with a few months ago about the wrong use of Charity on a few Charity Christmas Cards I was looking at a “Which” study today that had a go at the businesses that are using the word charity as a sales gimmick instead of a statement of intent. Dame Hilary Blume who directs the Charities advisory trust commented that unless at a mimimum 10% of a cards retail price is given to Charity, it shouldn’t be given the title of “Charity”. My own view is I think the quantity would be better being closer to 25% but Im not in a place where i have to be as guarded about my views.
A business in the best place to be charitable, “Harrod’s” came out at the bottom of Which’s survey providing the smallest quantity from their sales to charity. Of the products they were selling gave back as little as 3.9% to charity and the highest % per pack was 10% which from my point of view I believe isnt Charity at all. This bad decision in salesmanship led to Harrod’s being awarded the Annual Scrooge award by the charities advisory trust who checked different stores during the final week of October and the start of November.
46% of the products on sale gave less than 5% to charity with a whopping 82% of Harrods Charity Christmas Cards packs giving less than 10%. The Georgy Porgy award for Greed went to Cards Galore with the majority of the packs giving less than 10% and some giving as little as 4.7%. Charity exploiters beware we are onto you! And you may well be getting one of these scathing rewards if you don’t make ammends. Bah Humbugs!
To leave you on a positive note there is a bit of light on the horizon with some brilliant charities banding together to provide you with great Charity Christmas cards that return 79% of their earnings from every sale to the charities that really do need them. As with any findings like this, vote with your feet and have a look on the packs to see the amount you are giving to charity and if its not very much buy somewhere else (if they don’t tell you on the pack it may well be because they would rather you didn’t know.













